Thursday, 12 October 2017

Good article about the fandom

(Brief disclaimer: I know Andrew Crome slightly and have met him on a few occasions.)

I'm so glad I'm not employed as a headline writer, because as you can see I'm terrible at it. :P However, it is at least accurate: once you get past its mildly irritating headline, Andrew Crome's piece is a very solid summary of our weird and (usually) wonderful fandom, and one which goes a few steps beyond the cookie-cutter stuff you often get in such articles. You don't often get a piece about My Little Pony that brings in Theodor Adorno and Max Horkheimer!

I found the most interesting parts of the piece those which looked at the challenges the brony fandom presents. The article is timed to coincide with the movie's release, and we get a reminder of the fan backlash at Sia getting a top-line credit but not Tara Strong and co. There's also a brief mention of the very interesting question of whether the young girls who are supposed to be MLP's core audience are being sidelined somewhat by fan-targeted marketing.

Crome's article, published on, can be read for free here:

Meet the ‘Bronies’: adult fans giving My Little Pony a marketing headache

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