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It's starting to look as though Hasbro High Command has decided that promotional activities need to be stepped up a gear or three. Perhaps the approach of the movie has something to do with that, but whatever the case: this is a wonderful official promo video, rapping Pinkie Pie and all. It's not spoilery either, so nobody needs to miss out on it. I'd love to see more promos along these lines as the season goes on.